Game Continues to Set Retail Sell-Through Records

SANTA MONICA, Calif., Jan 13, 2010 – Activision Blizzard, Inc. (Nasdaq: ATVI) announced today that Infinity Ward’s Call of Duty: Modern Warfare 2 continues to set sell-through records crossing the $1 billion mark in retail sales worldwide since its launch in November, according to internal Activision estimates.

In its first five days alone, the game sold an estimated $550 million worldwide, outpacing five-day worldwide theatrical box office gross figures for such films as Avatar, Harry Potter and the Half-Blood Prince and The Dark Night, according to internal Activision estimates and boxofficemojo.com.

“Call of Duty:Modern Warfare 2 has exceeded our expectations and shattered theatrical box office and video game records,” said Robert Kotick, CEO of Activision Blizzard. “There are only a handful of entertainment properties that have ever reached the $1 billion mark, which illustrates the power of the Call of Duty franchise and mass appeal of this game.”

Modern Warfare 2 is rated “M” (Mature) by the ESRB for Blood, Drug Reference, Intense Violence and Language. For additional information about the game, visit www.modernwarfare2.com.

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You take the role of Alex Mercer – a genetically mutated man without memory, armed with amazing shape-shifting abilities, hunting to discover what created you and determined to make those responsible pay. Tear through a densely populated New York City, moving with free-roaming Parkour-style fluidity, consuming anybody that gets in his way, assuming their physical form, memories and abilities.

There is a signifigant amout of time that you have to invest to play the game to completion, however it is worth the work. We strongly recommend this game.

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